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About
Most founders don’t need more advice. They need someone who’s been there
Most founders who reach out aren’t struggling. They’re scaling. The company is growing, the team is getting bigger, the board is more involved and somewhere in that transition, the way you used to operate stops working as well as it did.
You’re making decisions more slowly. You’re in more meetings and closer to fewer things that matter. You’re managing people who need a different version of you than the one that got the company here.
That gap between the founder who built the product and the CEO who has to scale the organization is where most of the hard work happens. It’s also where most founders go without real support.
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I’ve Been In Your Seat
I founded Stitcher in 2006. Raised venture capital. Built the team. Navigated board conflicts, bad hires, and the moments where the company almost didn’t make it.SiriusXM acquired Stitcher for $325 million.Before that I was VP of Sales at StubHub - founding team, pre-eBay acquisition.
After Stitcher I spent eight years at Amazon Web Services, running business development for Y Combinator startups and then as Head of Early Stage Startup Business Development. I worked closely with hundreds of founders across every stage.I’ve invested in around 20 startups too. So I know what your investors are thinking - because I’ve been one.I started coaching founders on the side in 2019. By 2025 it was all I was doing.
How I Work
My approach is direct and structured. I draw on frameworks that work in practice - Mochary Method, Conscious Leadership Group (CLG), Co-Active coaching, 10X CEO, Nonviolent Communication (NVC), and Five Dysfunctions of a Team.
I don’t follow any one methodology. I use what fits the person in front of me.I’ll push back on the stories you’re telling yourself. Help you name the decision you’ve been avoiding. Move fast because I’ve lived most of what you’re dealing with.I also bring my network when it’s useful - investors, operators, founders I’ve worked with across eight years at AWS.
Who This Is For
VC-backed founders between Seed and Series C. Usually you have a team of five or more, a product in market, and real traction.The founders who get the most out of working with me want direct feedback and are ready to act on it. They’re not looking for someone to agree with them.
If you want validation, I’m probably not the right fit. If you want someone who will be straight with you, we should talk.
What the Engagement Looks Like
Biweekly sessions, 60 to 90 minutes. Unlimited support between sessions. Month-to-month at $5,000. No long-term contract.You should see value quickly. If you don’t, you can stop.My clients have been backed by YC, a16z, Sequoia, Khosla, and Lightspeed. Around 50 founders since 2019.
Want to explore working together?
