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How much sleep do I need as a founder?

Noah Shanok
Noah Shanok
December 5, 2025
November 16, 2025

Chronic five-hour nights quietly erode a founder’s judgment, creativity, emotional regulation, and ability to make high-leverage decisions. Research shows that partial sleep deprivation impairs risk assessment, slows cognition, and narrows strategic thinking- often without the founder noticing the decline. Treating sleep as cognitive infrastructure, not a luxury, is one of the most reliable ways to improve leadership performance and protect your startup from avoidable mistakes.

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Why do CEOs avoid the decisions they already know they need to make?

Noah Shanok
Noah Shanok
November 22, 2025
November 9, 2025

CEOs often know the hard decision they need to make long before they act on it. The delay isn’t lack of data or timing—it’s the emotional cost of confronting fear, identity, or discomfort. Avoidance slows the company, erodes confidence, and drains momentum. Once a CEO names the real fear behind the hesitation, excuses disappear and action becomes straightforward. The fastest-moving founders are the ones who stop negotiating with themselves.

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How do I keep my team motivated during tough times?

Noah Shanok
Noah Shanok
November 13, 2025

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