Startup CEO Coach Blog

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Why do CEOs avoid the decisions they already know they need to make?

Why do CEOs avoid the decisions they already know they need to make?

CEOs often know the hard decision they need to make long before they act on it. The delay isn’t lack of data or timing—it’s the emotional cost of confronting fear, identity, or discomfort. Avoidance slows the company, erodes confidence, and drains momentum. Once a CEO names the real fear behind the hesitation, excuses disappear and action becomes straightforward. The fastest-moving founders are the ones who stop negotiating with themselves.

Mental Game
Decision Making
Noah Shanok
Noah Shanok
November 22, 2025
November 9, 2025
How do startup CEOs avoid burnout?

How do startup CEOs avoid burnout?

I nearly burned out building Stitcher. Here are the hard-earned habits and mental frameworks that helped me stay healthy, sane, and effective while scaling a startup.

Burnout
Productivity
Mental Game
Health
Noah Shanok
Noah Shanok
November 6, 2025
September 21, 2025
How do I overcome imposter syndrome as a CEO?

How do I overcome imposter syndrome as a CEO?

I felt like an imposter running Stitcher. These mindset shifts and habits helped me build confidence, make decisions faster, and lead without letting self-doubt run the show.

Mental Game
Noah Shanok
Noah Shanok
November 6, 2025
September 25, 2025

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What does a startup CEO coach actually do?

Noah Shanok
Noah Shanok
November 6, 2025

A startup CEO coach helps founders scale themselves as fast as their company. It’s structured thinking, clarity, accountability, perspective, and resilience training for leaders under fire.

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