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Why do CEOs avoid the decisions they already know they need to make?

Noah Shanok
Noah Shanok
November 22, 2025

CEOs often know the hard decision they need to make long before they act on it. The delay isn’t lack of data or timing—it’s the emotional cost of confronting fear, identity, or discomfort. Avoidance slows the company, erodes confidence, and drains momentum. Once a CEO names the real fear behind the hesitation, excuses disappear and action becomes straightforward. The fastest-moving founders are the ones who stop negotiating with themselves.

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How do startup CEOs avoid burnout?

Noah Shanok
Noah Shanok
November 6, 2025

I nearly burned out building Stitcher. Here are the hard-earned habits and mental frameworks that helped me stay healthy, sane, and effective while scaling a startup.

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How do I overcome imposter syndrome as a CEO?

Noah Shanok
Noah Shanok
November 6, 2025

I felt like an imposter running Stitcher. These mindset shifts and habits helped me build confidence, make decisions faster, and lead without letting self-doubt run the show.

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