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How much sleep do I need as a founder?

Noah Shanok
Noah Shanok
December 5, 2025

Chronic five-hour nights quietly erode a founder’s judgment, creativity, emotional regulation, and ability to make high-leverage decisions. Research shows that partial sleep deprivation impairs risk assessment, slows cognition, and narrows strategic thinking- often without the founder noticing the decline. Treating sleep as cognitive infrastructure, not a luxury, is one of the most reliable ways to improve leadership performance and protect your startup from avoidable mistakes.

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How do startup CEOs avoid burnout?

Noah Shanok
Noah Shanok
November 6, 2025

I nearly burned out building Stitcher. Here are the hard-earned habits and mental frameworks that helped me stay healthy, sane, and effective while scaling a startup.

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