Startup CEO Coach Blog

Recent Posts

How do I know if I have product market fit?

How do I know if I have product market fit?

At Stitcher, we scaled before we had real product-market fit — a mistake that basically sunk us. True PMF isn’t about momentum, hype, or early revenue. It’s when demand starts to pull you forward instead of you pushing the market.

PMF
Noah Shanok
Noah Shanok
November 5, 2025
How do I prioritize when everything feels urgent?

How do I prioritize when everything feels urgent?

When everything feels urgent, it’s easy to confuse motion with progress. Urgency is whatever’s loud; importance is what actually drives the business forward.

Productivity
Noah Shanok
Noah Shanok
November 5, 2025
How Do I Know When It’s Time to Fire Someone?

How Do I Know When It’s Time to Fire Someone?

Most founders fire too late. When someone isn’t improving, drains energy, or requires constant rationalizing, it’s time. Great CEOs act decisively, with clarity and compassion.

Performance
Noah Shanok
Noah Shanok
November 5, 2025
November 2, 2025

All Posts

How do startup CEOs avoid burnout?

Noah Shanok
Noah Shanok
October 31, 2025

I nearly burned out building Stitcher. Here are the hard-earned habits and mental frameworks that helped me stay healthy, sane, and effective while scaling a startup.

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How do I make faster decisions as a CEO?

Noah Shanok
Noah Shanok
October 20, 2025

Fast decisions beat perfect ones. Momentum, clarity, and energy come from speed. Most choices are reversible—decide quickly, learn faster, and keep your company moving.

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